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On social media, news of the Pride Collection drew praise and scorn.Ī Twitter post on an account described as a Disneyland food blog that showed a picture of a Pride Collection marketing sign generated a range of responses, from “Step in the right direction Disney” to “Sorry, but we will be no longer supporting WOKE Disney world. “THIS IS HOW IT’S DONE! And the merch is FIERCE! Bravo, Disney. People who commented on the public post were enthusiastic. “We stand in solidarity with our LGBTQIA+ community everywhere.” “The Disney Pride Collection was created by LGBTQIA+ employees and allies at The Walt Disney Company and is a reflection of their incredible contributions and place at the heart of the company,” the company said on its website. The move comes as Disney faces mounting criticism and scorn from conservative lawmakers and others who say the company has oversize influence on children, and American culture at large, and is pushing a progressive agenda they oppose. Profits from sales of T-shirts, Mickey Mouse ears, plush toys and other souvenirs in the newly branded collection will be donated to a select group of LGBTQ+ advocacy organizations through the end of June, the company said. has courted LGBTQ+ visitors to its theme parks, selling rainbow-colored souvenirs and hosting groups that organize annual “Gay Days” celebrations.īut Disney this week started marketing and promoting merchandise under the name Pride Collection for the first time, a big branding move for a company that has become a conservative target for its support of LGBTQ+ rights. Jasmine Plows fell in love with Disneyland the first time she visited at age 7.For years, Walt Disney Co. "I remember saying to my dad at the time that when I grew up, I wanted to be the manager of Disneyland," she recalls. Her career plans may have changed, but for years, that love for Disney held steady She and her wife had an "Up"-themed wedding. 'DON'T SAY GAY': Lawmaker behind Florida bill pulls amendment requiring schools to out students several years ago, they chose Southern California partly for the parks and became Magic Key passholders so they could visit regularly.īut Plows' ardor for Disney was recently shaken by the company's response to what critics have dubbed Florida's "Don't Say Gay" bill, which would restrict speech on sexual orientation and gender identity in public school classrooms.ĭISNEY CEO (FINALLY) SPEAKS OUT: But where's the gay Disney fairy tale? Their dog is named Loki, after Thor's mischief-making brother in various Marvel series. When they moved to the U.S. "Right now, I'm looking at my Disneyland lanyard, which has Pride pins all over it," she said Tuesday.
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Many LGBTQ Disney fans with deep love for Disney expressed disappointment, sadness and anger at the company's response to the legislation now awaiting Gov.
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Disney's response to Florida's 'Don't Say Gay' bill Some have pledged to boycott Disney while others demand more action.ĭisney's CEO reached out to employees on Friday apologizing for the company's response to the bill, but some fans remain upset with the company. Walt Disney Co. CEO Bob Chapek made his first public comments on the matter during a shareholders meeting Wednesday, a day after the bill passed in the Florida legislature. "We were opposed to the bill from the outset, but we chose not to take a public position on it because we thought we could be more effective working behind the scenes engaging directly with lawmakers on both sides of the aisle," he told investors, noting efforts had been going on for weeks. "I understand our original approach, no matter how well-intended, didn't quite get the job done. But we're committed to support the community going forward," he added.